Released on: October 1, 2007, 10:27 am

Press Release Author: JS2 Communications

Industry: Food & Beverage

Press Release Summary: World-Class Spring Water with Revolutionary Patented
Integrated Cup Receives
Top Honors During 4th Global Bottled Water Congress in Mexico City



Press Release Body: Toronto, Canada (September 14, 2007) - 1 litreT, an
award-winning spring water with a revolutionary patented integrated cup, announced
today that it won two 2007 bottledwaterworld awards, which honor product and
packaging innovation, marketing creativity and overall design excellence in the
bottled water industry.
Canada-based 1 litre was named both Best Overall Concept and Best Bottle in PET,
beating out a record number of competitors this year, including beverage giants
Nestle and the Coca-Cola Company. Winners were revealed last night, September 13,
at an awards ceremony during the 4th Global Bottled Water Congress in Mexico City.

"We are thrilled to have been named Best Overall Concept and Best Bottle in PET in
an awards program that has become so competitive," said Mitch Sibonney, COO of 1
litre. "These honors validate our revolutionary design concept and we are extremely
flattered to receive top marks from such an esteemed group of industry experts."

Considered the overall winner of the competition, 1 litre was singled out for its
uniquely designed proprietary bottle and for developing a sophisticated and elegant
PET bottle that is a desirable and safe poolside or spa resort option. The judges
all agreed that the bottle's visual impact along with its design originality,
ergonomics and technical innovation means that the winning entry is an innovation
the bottled water industry will take pride in.


Now in its sixth year, the bottledwaterworld awards are the only contest solely
dedicated to recognizing the innovative design and marketing efforts made by
companies within the bottled water industry. The awards span all areas of commercial
creativity such as determining which packaging formats for water are the most
attractive and effective as a frontline marketing tool. The categories this year
also cover developments in functional and designer waters, with further awards for
best label, best marketing campaign, best website and best children's concept.
The 2007 bottledwaterworld awards attracted a record 169 entries from 32 countries.
The awards judging event was held on August 6 at the Sheraton Hotel in Heathrow,
London by a prestigious line up of independent judges. Judges included Zenith
International Publishing Manager Bill Bruce; Heather Taylor from NSF International;
Iain Ferguson from Co-operative Retail; Miguel Fresquet from O-I Europe; Claire
Nuttall from Dragon Brands; Lianne van den Berg from Claessens; Jon Cowan from CCL
Decorative Sleeves; Fiona Mathews from Earth Champions Foundation; and Nayl D'Souza
from bottledwaterworld magazine.
About 1Litre
1 litre is an award-winning water drawn directly from two pristine sources in Canada
and the USA. Its revolutionary design, which features an integrated cup, combined
with a uniquely fresh, crisp, invigorating taste, has made 1 litre a must-have at
the finest hotels, restaurants, casinos, spas and resorts in over 24 countries. The
product is available in one litre and one half-litre sizes. For more information,
visit www.1litre.com.



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Contact Details: Contact: Alissa Pinck/Gina Sisco
JS² Communications
212.905.6261/6263
apinck and gsisco@js2comm.com